Scroll, click, buy, think. In that order.
Save our Species is an NGO with a mission to save endangered species.
Their brand idea is ‘Keep Nature Standing’.
They use a domino effect to show how the extinction of a species
affects the ecosystem and, ultimately, affects us humans.
Their brand idea is ‘Keep Nature Standing’.
They use a domino effect to show how the extinction of a species
affects the ecosystem and, ultimately, affects us humans.
I created a digital activation that uses the domino effect to show people
how actions that seem harmless actually affect the nature we love.
how actions that seem harmless actually affect the nature we love.
Credits:
Agency: Landor & Fitch London
Creative Art Director: Emily Price
Creative Copywriter: Lucas Dangavs
Creative Art Director: Emily Price
Creative Copywriter: Lucas Dangavs