It takes a lot of strength to let yourself look weak.
5 Aside Chess is a social enterprise that helps people
start conversations through chess,
to improve mental health and fight isolation.
start conversations through chess,
to improve mental health and fight isolation.
We created a brand idea that speaks to the game and is true to their essence:
From Box to Board.
From Box to Board.
We all have our problems, our box.
This game works as an excuse to open up and break down your barriers.
This game works as an excuse to open up and break down your barriers.
I scripted a brand film showing a person's internal journey throughout the game.
Going from loneliness to connection.
Going from loneliness to connection.
Credits:
Designer: Pierre Bonnet
Copywriter: Lucas Dangavs
Designer: Pierre Bonnet
Copywriter: Lucas Dangavs